Cookies policy

All Policies

What are cookies?

For most websites to work properly, they need to collect certain basic information on its users. To do this, a site will create files known as cookies – which are small text and/or numerical files – on its users' device and/or browsers.

Cookies do a lot of different jobs which make your experience of the Internet much smoother and more interactive. For instance, they are used to remember your preferences on sites you visit often, to remember your user ID and the contents of your shopping baskets, and to help you navigate between pages more efficiently. They also help ensure that the advertisements that you see online are more relevant to you and your interests.

Much, though not all, of the data that they collect is anonymous, though some of it is designed to detect browsing patterns and approximate geographical location to improve user experience.

Why is your consent required?

The rules around use of cookies is defined within the Privacy and Electronic Communications Regulations (PECR) which requires that:

  • We tell you what cookies we use
  • What these cookies are doing and why; and
  • Get your active consent to store a cookie

Any cookies that are not defined as 'strictly necessary' to provide the services across our website require your consent. Cookies deemed as helpful or convenient but not essential require clear and positive consent from you.

When you set your cookie preferences on our website, you won't be prompted to do so again if you're using the same browser and device unless our use of cookies changes over time. You can update your cookie preferences at any time.

What types of cookies are there?

Broadly speaking, there are four types of cookie: strictly necessary cookies, performance cookies, functionality cookies and targeting or advertising cookies.

  • Essential cookies are essential to navigate around a website and use its features. Without them, you wouldn't be able to use basic services like shopping baskets and e-billing.
  • Performance cookies collect anonymous data on how visitors use a website; they can't track users, and are only used to improve how a website works.
  • Functionality cookies allow users to customise how a website looks for them: they can remember usernames, language preferences and regions, and can be used to provide more personal services like local weather reports and traffic news.
  • Marketing cookies are used to deliver advertisements more relevant to you, but can also limit the number of times you see an advertisement, and be used to chart the effectiveness of an ad campaign by tracking users' clicks. They can also provide security in transactions. They are usually placed by third-party advertising networks with a website operator's permission, but can be placed by the operator themselves. They can remember that you have visited a website, and this information can be shared with other organisations, including other advertisers.

Additionally, these cookies break down into two further sub-types;

  • Persistent cookies remain on a user's device for a set period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
  • Session cookies are temporary. They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Essential cookies

Cookie Name Purpose Lifespan
cookieConsent Amiqus

Remember if you have consented to cookies.

Persistent - 1 year

Various (prefixed with 'hs') Hubspot

Used to provide demo appointment booking and customer service. Also, for when an embedded form is completed and user journey information is required. Hubspot cookies

Session and persistent

cookiePermissions Amiqus

Remember which cookies you consented to.

Persistent - No expiry

Marketing and performance cookies

Cookie Name Purpose Lifespan
_ga, _gid, gtm_debug, gtm_auth, gtm_preview, collct Google Analytics & Google Tag Manager

Google Analytics and Tag Manager cookies help us understand how visitors are using our website, so we can make it more useful. Tracks the number of times a visitor has been to our website, when their first visit was, and when their last visit occurred.

Session and persistent

IDE DoubleClick by Google

DoubleClick cookies are used to personalise advertisements shown to users based on previous visits to our website. Tracks visits to our website and when adverts have been seen.

Persistent - 1 year

Various Google Adwords

Tracks conversions from advertisements across our social platforms and re-engage with users.

Persistent - 30 days, personalisation_id Twitter

Used to track conversion of Twitter leads to our website. And utilising website content on twitter.


Various (prefixed with _hj) HotJar

We use Hotjar on our marketing website to better understand visitors' needs and to optimise service and experience by collecting and evaluating user actions across our website.

Data collected includes, but not limited to, IP address (processed during your session and stored in a de-identified form), device type (unique device identifiers), browser information, geographic location (country only).

Hotjar stores this information on our behalf in a pseudonymized visitor profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf and will not undertake any additional tracking away from Amiqus websites. For further information, please visit Hotjar's support area.

Session and persistent

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Effective from 28/04/2021 Last reviewed 27/04/2021 Version 2.1

Cookie preferences

You may choose what types of cookies to allow and can change your prefereneces any time. Remember that disabling cookies may affect your experience on the website.